Sustainable Innovation for All, Hyundai Rotem
This work explores Hyundai Motor Group’s hydrogen energy research and Hyundai Rotem’s development of hydrogen-powered trams. Grounded in documentary realism and enhanced with dynamic advertising techniques, it delivers a rhythmic and sensorial narrative. The work received the ICT Award Korea 2025 Grand Prix (Minister of Science and ICT Award).
Created by Finger Generation
Client: Hyundai Rotem
Media: Digital, Billboard
Director: Sooyoung Hwang
Writers: David Redman, Sooyoung Hwang
DOP: Hyungjin Lee
Project Manager: Heeyoung Park