Sustainable Innovation for All, Hyundai Rotem

This work explores Hyundai Motor Group’s hydrogen energy research and Hyundai Rotem’s development of hydrogen-powered trams. Grounded in documentary realism and enhanced with dynamic advertising techniques, it delivers a rhythmic and sensorial narrative. The work received the ICT Award Korea 2025 Grand Prix (Minister of Science and ICT Award).

Created by Finger Generation

Client: Hyundai Rotem

Media: Digital, Billboard

Director: Sooyoung Hwang

Writers: David Redman, Sooyoung Hwang

DOP: Hyungjin Lee

Project Manager: Heeyoung Park

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