Genesis GV60
This advertising film promotes Genesis’ electric vehicle, GV60, through the winter journey of an ice climber.
Training and travel intertwine across cold landscapes shaped by the season.
With the GV60 by her side, winter reveals a new sense of freedom and allure.
Created by Finger Generation
Client: Genesis
Media: Digital, Billboard
Director: Sooyoung Hwang
Project Manager: Heeyoung Park
DOP: Hyungjin Lee
Featuring: Song Han Na Rai, Professional Ice Climber