Discover Unparalleled Experiences in Seoul

This work is a branded travel film created for the Seoul Metropolitan Government in partnership with National Geographic.
It explores Seoul’s lesser-known experiences—from traditional crafts and cuisine to nature, fashion, and performance—revealing the city’s rich contrasts between heritage and modern life.
Through cinematic storytelling, the film presents Seoul as a destination where unexpected discoveries await the curious traveler.

Created by Finger Generation

Client: Genesis

Media: Digital, Billboard

Director: Sooyoung Hwang

Project Manager: Heeyoung Park

DOP: Hyungjin Lee

Writer : Gregory Curley

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My Seoul Insider, Seoul Tourism Organization